Sarah Faulkner, Owner
About Sarah Faulkner
As an insights consultant with 20+ years of global experience across multiple industries—from Fortune 50 to fast-growing startups, Sarah specializes in helping brands identify and understand their target consumers and develop their innovation pipelines. She translates business questions into learning plans, works with best-in-class suppliers to deliver quality research, and transforms data into actionable insights and strategies to drive brand growth.
Sarah’s been consistently recognized for driving breakthrough business results through deep consumer and market insights and research mastery, branding, and innovation strategy. She has a unique ability to synthesize learning across multiple sources and tell compelling stories with data. Sarah thrives in the fuzzy front end of innovation, with a knack for turning complexity into clarity.
She also co-leads the Cincinnati chapter of Women in Research, is active in the Cincinnati startup
and angel investing community, and is a nationally published writer on business, innovation, and consumer research.
As an insights consultant with 20+ years of global experience across multiple industries—from Fortune 50 to fast-growing startups, Sarah specializes in helping brands identify and understand their target consumers and develop their innovation pipelines. She translates business questions into learning plans, works with best-in-class suppliers to deliver quality research, and transforms data into actionable insights and strategies to drive brand growth.
Sarah’s been consistently recognized for driving breakthrough business results through deep consumer and market insights and research mastery, branding, and innovation strategy. She has a unique ability to synthesize learning across multiple sources and tell compelling stories with data. Sarah thrives in the fuzzy front end of innovation, with a knack for turning complexity into clarity.
She also co-leads the Cincinnati chapter of Women in Research, is active in the Cincinnati startup
and angel investing community, and is a nationally published writer on business, innovation, and consumer research.
How does the consultancy work?
Sarah is the sole client contact and personally leads every project. You never have to worry about your important project being handed over to a junior associate after you approve the work!
Faulkner Insights also taps into a network of strategic partners and best-in-class suppliers to both expand the capabilities we offer and execute every project with excellence. Whether it's teaming up with an expert facilitator to co-lead an interactive workshop, a talented designer on-board to create beautiful posters or journey maps, or an experienced moderator to efficiently conduct multiple interviews, we can provide a single-source insights solution.
Sarah is the sole client contact and personally leads every project. You never have to worry about your important project being handed over to a junior associate after you approve the work!
Faulkner Insights also taps into a network of strategic partners and best-in-class suppliers to both expand the capabilities we offer and execute every project with excellence. Whether it's teaming up with an expert facilitator to co-lead an interactive workshop, a talented designer on-board to create beautiful posters or journey maps, or an experienced moderator to efficiently conduct multiple interviews, we can provide a single-source insights solution.
What are people saying about working with Sarah?
We did not have an internal consumer insight/market research expert on our team; Sarah filled that need and did an exceptional job. She always brought fantastic and actionable insights to the team. Sarah also pushed us to evaluate the bigger picture and detailed insights when we were making decisions.
Sarah is able to run with a project with very little direction. She is a wealth of market research knowledge, fun to work with, and has a broad network of experts that she can tap into for alternate research methodologies. Sarah is the whole package... she brings a breadth of market research knowledge, networking, and consumer insight.
-Cari Groppel, Senior Product Development Manager, CPG, Whirlpool Corporation
The expertise brought to the process was clear at all stages, and Sarah’s personal knowledge gained through the project was brought to bear repeatedly in each subsequent stage. The segmentation study was one of the most clear, absorbable and actionable in which I’ve been involved, and was analyzed with both sophistication and simplicity – striking the perfect balance in creating understanding that leads to insight.
-Jennifer Otto, Cincinnati Consulting Consortium
Sarah is impressive in her ability to recognize key business strategies, invent creative research approaches and deliver the right recommendations to support business growth. Sarah has built a wealth of experiences and a network of experts that make her a valuable resource. Sarah goes above and beyond to deliver a quality product, insightful assessments and recommendations, all in record time!
Collaboration with Sarah was amazing and fun. She was a great mentor for our team and guided us in learning about new and creative research methodologies. Sarah crafted a learning plan for the Whirlpool Corporation Gladiator Brand, which provided an integrated strategy to leverage learnings for a new brand direction and differentiated product portfolio. Through her leadership abilities and unique perspective, she built a great level of trust with the wider team and senior leaders. Sarah is the “real deal” and an asset to any team she joins.
-Deb VanDrasek Visin, Product Director, Gladiator, Whirlpool Corporation
Sarah skillfully created and executed research that allowed us to understand one of the big open questions of our business. When we didn't even know where to start, Sarah helped us find the people in our market and refine the questions to get to the heart of our question.
-Erik Taubeneck, Operations, GameChanger Media
Sarah brought great experience and discipline to our urgent research question, helping us define the project quickly. She was also an invaluable consulting resource, quickly familiarizing herself with our industry and business challenge and elevating our concepts. We were very happy with the research results!
-Lisa Laich, Director of Marketing, WellPet
