Why assess the market landscape?

  • You need a shared fact base. Align leadership around a single view of market size, growth, competitors, and demand spaces.
  • A decision is looming. De‑risk choices on strategy, innovation, positioning, pricing, M&A, or market entry.
  • The category is shifting. Understand how macro (demographic, socio‑cultural, regulatory) and micro (category, channel, technology) trends will reshape demand.
  • You want whitespace. Find under‑served needs, benefit territories, price/pack gaps, channels, and occasions that unlock new growth.
  • You must move fast. Our agile format delivers a concise, evidence‑backed report in weeks—not months.

What you get

Market and Competitive Assessment

Whitespace Opportunity Mapping

Trends Identification and Application
  • Category definition, structure, and value chain
  • Market size & growth 
  • Competitor mapping  (e.g., brand positioning, price/pack architecture, claims & benefits, distribution)
  • Customer & channel overview
  • Technology drivers and barriers
  • Demand/benefit spaces and need‑states
  • Where to play spaces (e.g., target segments, geographies, channels) 
  • How to win hypotheses (e.g., value propositions, claims, pricing corridors, hero SKUs)
  • Prioritized opportunity pipeline
  • Macro trends (e.g., lifestyles, demographic shifts, values)
  • Micro trends (e.g., category behaviors, ingredients/ technologies, pack formats, use‑cases & occasions)
  • Implications & watch‑outs (scenarios, leading indicators)
  • Activation ideas (concepts, testable learning plans)

Tell me more

Decision-ready deliverables
  • Detailed slide deck with high-level executive summary
  • Every project is scoped and tailored to meet your specific objectives
  • Options: key stakeholder interviews, ideation/activation workshops, supplementary primary consumer research

Typical sources
  • Industry & Company Reports
  • Brand marketing materials
  • Price‑pack architecture, marketplace assortment 
  • ​Popular Press, Trade Journals ​
  • Online ratings and reviews, user forums
  • Relevant category trends and examples

Bring your subscriptions. If you already license datasets or syndicated reports and provide access, we’ll integrate them alongside public sources to maximize value and minimize added cost.

Recent projects

  • Oral pet care market landscape for a Fortune500 pet care company
  • Professional skin care market landscape for a biomedical start-up
  • Gen Z customization trends report for a global apparel company
  • Transportation/mobility trend assessment for a fleet services company
  • Lifestyle & action sports trends exploration for a large footwear brand
  • Trend activation & ideation session for a leading outdoor apparel brand
  • Future of workwear landscape assessment & brand-building workshop
  • Sleep solutions and technology market map for a sleep device start-up
  • Consumer trends deep-dive and ideation sessions for a food & beverage company
  • Global clinical education landscape for a leading dental supply company

Do I need a Landscape Assessment?

A 4‑question gut‑check for brand & insights leaders. Score yourself to see if Assessing the Landscape would accelerate your next decision.

4 Questions
0/4 answered

How to answer: Definitely / Somewhat / No  ·  Scoring: Definitely = 2, Somewhat = 1, No = 0

Landscape Assessment Quiz

1) A high-stakes decision is coming up in the next 3–6 months (market entry, portfolio/positioning, pricing, M&A, or channel strategy) and we don’t have one shared fact base everyone trusts.
2) Our category has shifted in the last 12–18 months (new competitors, channel migration, regulatory/technology change) and we lack a clear POV on implications and scenarios.
3) We suspect whitespace (under-served need/benefit spaces or segments), but we don’t have a short-list of where to play / how to win bets.
4) Leadership debates rely on outdated decks or fragmented sources, and there’s lack of clarity on market size, growth, competitors, and/or consumer trends.

Your score & what to do next

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