What are the consumer, market & industry trends, current competitive environment, market size and growth, etc. that make up a given category/industry landscape?
What impact will those factors have on my new or current business?
What is the current market structure, based on competition, consumer needs, benefit spaces, etc.?
Where are the untapped opportunities for new customers/new growth?
Trends Identification & Application
What are the salient trends for a consumer group, country, product category, etc. that will inspire innovation?
How can I apply both macro (demographic, socio-cultural) and micro (category/ product specific) trends to my business?
Idea Generation, Optimization & Prioritization
What new ideas can help my brand/ business grow?
Where can I find these new ideas/ how can I develop them?
How can I improve them & make them stronger?
How can I choose/ prioritize them?
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