Published Articles

Research & Insights

"M&Ms not included: making the most of virtual qual" Quirk's Marketing Research, May 2023

"How to Follow Consumer Research's Golden Rule" Quirk's Marketing Research, May 2017

"Tips on Conducting International Research" Quirk's Marketing Research, November 2016

"Meaningful Innovation Through Millennials' Eyes: A Primary Research Report" September 2016

"3 Arguments for Supporting Broader Research in Your Company" The Business Journals, May 2015

"Stretch Your Research Budget with an Insight Audit" Quirk's Marketing Research, April 2015

"3 Tips for Maximizing the Value of Qualitative Research" Quirk's Marketing Research, October 2014

"Trying to Figure Out Your Customer?" SUCCESS, September 2014

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Innovation & Growth Strategies

"Solving Tough Consumer Research Challenges with Design Thinking" Quirk's Marketing Research, January 2020

"3 Ways That 'Beginner's Luck' Offers a Fresh Perspective on Innovation" The Business Journals, September 2015

"Project Killers: What Are Your Red Flags?" SUCCESS, December 2014

"4 Ways Horseback Riding Can Benefit Your Business" The Business Journals, November 2014
Entrepreneurship & Consulting

"Graphic Design Resources for the Non-Designer" Quirk's Marketing Research, February 2018

"3 Ways to Reconnect and Foster Client Relationships" The Business Journals, September 2016​

"How to Build Better Clients" The Business Journals, February 2016

"5 Things I've Learned About Being a Solopreneur" SUCCESS, September 2015

"Why I gave up the stability of P&G for the uncertainty of opening my own business" The Business Journals, September 2014

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Career & Networking

"5 Tips for Successful Networking Meetings" The Business Journals, March 2016

"5 Tips for Successful Online Networking" SUCCESS, March 2016

"Feedback: Take It or Leave It, but Don't Defend Yourself Against It" SUCCESS, April 2015​

"6 Steps to Help You Prepare for a Career Change" The Business Journals, October 2014​


Industry Trends & Events
​"Consumer Insights Meets Data Science: Use Cases from MRMW North America 2019" MRMW Blog, April 2019

"Get some GRIT: Perspective on a research industry report" GreenBook, May 2017

"Authenticity, empathy and integration: Themes from the 2017 Quirk’s Event West" Quirk's Marketing Research, April 2017 

"6 Themes from Insight Innovation Exchange (IIeX) 2016 North America" GreenBook, August 2016

In the News

"How to Increase the Quality of Your Conference Networking", BobtheBA.com, March 21, 2018

"Experts Weigh In: What do you love about your business?", MyCorporation, February 9, 2016

"8 Questions That Can Help You Make Better Decisions at Work", FastCompany, April 8, 2015

"The Most Important Business Books Ever Written", The Business Journals, January 12, 2015

"5 Biggest Fears for Small Business Owners (And How to Fight Them)", Grasshopper Blog: Insights for Entrepreneurs, December 9, 2014

"Former P&G Exec Launches Innovation-Focused Firm", Daily Research News, August 1, 2014

Free Downloads


Innovation Learning Plan Template
Resource Guide for Free Market Research for Innovation
​Lean Research: Champagne Insights on a Beer Budget Presentation