Jobs-to-be-Done (JTBD) and Unmet Needs
What are the JTBD for our target consumer and in our industry/category?
How well are consumer needs being met by my product/the category/all available solutions today?
What unmet needs exist to improve current products or develop new ones?
How can I develop deeper empathy for my target consumers to help me better develop products, services and communication that will satisfy and delight them?
How can I get deeper insights into my consumer’s everyday lives and needs to help drive future innovation?
Emotional Insights and Analogies
How can I leverage imagery, metaphors and other creative techniques to tap into deeper emotional insights to inspire creative development and product/service innovation?
How can I use analogies to optimize my business model and/or inspire innovation?
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