Each year, Greenbook publishes the GRIT Report, a summary of market research industry trends based on a global survey of client and supply-side researchers. The findings are always insightful and help me better understand which research trends are really in play today and what’s coming next. Here are a few highlights from the most recent report that are particularly meaningful, along with some commentary from my experiences.
What really matters in consumer research?
Which trends are hype and which are game-changers?
What are client’s unmet needs from research suppliers?
You can learn more by reading the full GRIT Report (free to download). If you’re in the market research industry, I also encourage you to sign up for the GRIT Panel to participate in future industry surveys and receive advance copies of the reports in your inbox.
Sarah Faulkner, Owner Faulkner Insights